11 Skincare Influencers Over 50 To Follow For Tips, Tricks, & Midlife Beauty Inspo
Carmen Rios
Everything changes in midlife — and skincare is no exception.
Our skin changes with age, and in midlife we begin to see sagging, dark spots, uneven skin tone and deep wrinkles more clearly. Declining estrogen levels in midlife slow down skin cell production — which makes skin drier, rougher, and less elastic — and the decline of collagen protein generation can make skin thinner and less firm as well.
A lifetime of sun exposure, alcohol use, and stress can also begin to add up by midlife, increasing skin inflammation and redness. Women in menopause may also notice increased sensitivity, more frequent rosacea flare-ups, unexpected allergic reactions, and — yep — adult acne.
Our skin doesn’t just look or feel different in midlife — it also needs different care. Those tried-and-true hacks may not cut it anymore, and our skincare routines may need to shift. But in a culture obsessed with youth, products are often developed less for our benefit and more for our insecurities — with a focus on “anti-aging” and attempting to turn back time, instead of aging gracefully with good skin health.
Luckily, the conversation is changing. A new wave of skincare influencers are embracing aging by sharing the products that work on their mature skin, inviting us into their skincare routines, and breaking down the science of skincare after 50. Once you add these faces to your feed, you just may find it a little easier to love the midlife skin you’re in.
Kat James
Kat James has had a few lives: as a licensed aesthetician, celebrity make-up artist, and beauty educator; she’s also worked with cosmetics companies, dermatologists, and plastic surgeons on mature skincare and patient relations. Follow her for skincare real talk, curated product recommendations for skincare, wellness, and makeup, and some protein-packed recipes along the way.
Caroline Hirons
After more than a decade in retail, senior roles, and consulting in the skincare industry, Caroline Hirons began blogging about skincare in 2010. More than a decade later, the author and founder of Skin Rocks and the Beauty Backed Trust is sharing her funny and relatable product recommendations, skincare science, and expert takes on skincare trends on Instagram and TikTok, sometimes unexpectedly when her team hits “record” — and, as an added bonus, she does regular takedowns of the men who post criticisms of her appearance online as well.
Cynthia Gouw
Cynthia Guow is a model, actress, brand spokesperson, and three-time Emmy Award winning journalist — and on social media, she’s on a mission to flip the script on aging. She shares pro-aging skincare and beauty tips, serves endless looks, and keeps it real about menopause on Instagram and TikTok followers. If you follow her, you’ll also get to live vicariously through her travel schedule and get a laugh out of her videos poking fun at life after 50.
Sali Hughes
If you want a break from the #sponcon of #SkinTok, give Sali Hughes a follow. The former beauty editor and current beauty columnist for The Guardian — and author of four beauty guidebooks — Hughes is also an author and the co-founder of Beauty Banks. On Instagram and her growing TikTok page, she gives her followers peeks into her own skincare routines (and travel bags) and shares the skincare and makeup products she actually uses. Come for the easy-breezy skin and makeup tips, and stay for the captions that read “No paid or sponsored content. No commission or affiliates.”
Lisa Cooper
Lisa Cooper decided at 50 that she would invest her newfound time for herself in midlife into embracing the evolution of aging — and built Instagram and TikTok platforms around her passion for skincare and make-up products, tips, and trends and her desire to connect with other “ageless” women. On her page, she shares skincare product recommendations and advice, including a regular series in conversation with dermatologists. Cooper also shares openly about her own skin cancer experiences in order to pass on life-saving tips for sun safety and skin protection.
Dr. Doris Day
Dr. Doris Day is one of the top board-certified dermatologists in New York City, with specialties in laser, cosmetic, surgical and aesthetic dermatology — but you don’t have to wait for an appointment to get her science-backed advice in your feed. On Instagram and TikTok, Dr. Day shares dermatology secrets, smashes skincare myths, and offers advice for simplifying your skincare routine. She also pushes back on the stigma of aging that midlife women feel so acutely, and celebrates how she’s stepped into her own power and beauty after 60.
Lori Aldous
When Lori Aldous made the jump from working in the medical field for over 30 years as a Registered Respiratory Therapist to becoming an artist for Maskcara Beauty (now Seint), she unlocked a passion for simple beauty routines and caring for mature skin. On Instagram and TikTok, Aldous breaks down the science of skincare products, how to care for skin after menopause, and her makeup and beauty tips for women in midlife — with a big focus on the Korean skincare that led to her own midlife glow-up.
Sarah James
Self-proclaimed “beauty product hoarder” Sarah James started posting about clean beauty online after a career as a pharmaceuticals rep. Two decades later, you can find her sensitive skin product recommendations — tested and researched, of course — and skincare routines @whoorl on Instagram, TikTok, and Substack. Follow along and you’ll also get incredible hair and fashion content, as a treat.
Cristina Noh
Cristina Noh is a “skincare obsessed” blogger sharing skincare tips and tricks with an audience of over 600K people on Instagram and TikTok. Whether you’re just getting started or you’re headed to the Med Spa, Noh has advice for how to up your skincare game, avoid empty trends, and DIY your skincare at home with her favorite products, face exercises, and step-by-step skincare routines. Noh is also 100 percent Italian, so every once in a while she’ll tell you how you should be making your sauce. To that, we say: Chef’s kiss.
Angie Schmitt
If you’ve ever fallen into a skincare hole on YouTube, you know Angie — and so do her over 1.2M subscribers, who tune in for her product tests, skincare routines, and videos focused on midlife challenges like hormonal acne, crepey skin, and age spots and wrinkles. On Instagram, Schmitt shares clips from her longer videos and some original content as well — including OOTD posts and sneak-peeks into her own fabulous fifties.
Pamela Anderson
What more do we need to say? If you’re looking for inspiration on aging with grace, embracing your natural beauty, and looking good at any age — it’s time to give Pamela Anderson a follow. The good news is, you just may get an occasional GRWM video for her Sonsie skin products if you do. (And a healthy dose of inspiration for embracing your skin in midlife and beyond.)
